Card Retention Campaign
AI-powered customer retention for card services
Retention Rate
87%
+5% vs last month
Calls Handled
1,247
+12% vs last month
Revenue Saved
$2150K
+18% vs last month
AI Success Rate
89%
+7% vs last month
Retention Trends
Monthly retention performance
Retention Trends Chart
Monthly performance data
Customer Segments
Retention by customer type
Premium Cardholders92%
456 customers$850K avg value
Business Customers88%
234 customers$1200K avg value
Standard Cardholders82%
789 customers$450K avg value
New Customers76%
345 customers$280K avg value
Active Retention Offers
Current retention strategies and their performance
| Offer Name | Usage Rate | Success Rate | Cost per Use | Revenue Impact | Status |
|---|---|---|---|---|---|
| Annual Fee Waiver | 45% | 78% | $85 | +$340K | active |
| Bonus Points Package | 67% | 84% | $25 | +$520K | active |
| Interest Rate Reduction | 23% | 91% | $120 | +$280K | active |
| Cashback Boost | 38% | 73% | $35 | +$195K | testing |
| Premium Service Trial | 15% | 68% | $95 | +$85K | paused |
Top Retention Reasons
Why customers choose to stay
Better Rewards Program
34%
425 customers
Improved Customer Service
28%
350 customers
Lower Fees
22%
275 customers
Exclusive Benefits
16%
200 customers
At-Risk Customers
Customers likely to cancel
High Risk
125 customers
10%
Medium Risk
287 customers
23%
Low Risk
838 customers
67%
Recent Retention Calls
Latest customer retention interactions
Premium Customer
15m agoCustomer considering cancellation due to annual fee. Offered fee waiver for next year.
Offer: Annual Fee WaiverDuration: 12mRetained
Business Customer
45m agoHigh-value customer unhappy with rewards. Provided bonus points package.
Offer: Bonus Points PackageDuration: 18mRetained
Standard Customer
2h agoCustomer comparing to competitor offers. Needs follow-up call tomorrow.
Offer: Cashback BoostDuration: 8mFollow-up